🎣 From Woods to Web: The Story of Ryan and Lexi, Founders of Bonehook Outfitters


🎣 From Woods to Web: The Story of Ryan and Lexi, Founders of Bonehook Outfitters



Two kids. One dream. And a whole lot of country grit.


Ryan and Lexi aren’t your average entrepreneurs. While most kids are still figuring out what they want to be when they grow up, these two were already building Bonehook Outfitters—a southern-inspired outdoor apparel brand rooted in their love for fishing, hunting, and faith.





🩌 Born to Hunt, Raised to Fish



Growing up in the heart of the South, Ryan and Lexi spent more time outside than inside. Whether it was casting lines at sunrise or tracking ducks through the early morning fog, the outdoors wasn’t just a hobby—it was their way of life.


Every weekend meant muddy boots, boat ramps, camo jackets, and early mornings spent where the wild things live. And every hunt or fishing trip added another story to the Bonehook legacy before it even had a name.





👕 From Field to Fabric: Starting Bonehook



At just 12 and 13 years old, Ryan and Lexi had an idea:

Why not create gear that represents who we are?

Gear that’s made for the hunt, built for the boat, and worn with pride by folks who live real country lives.


They started small—drawing up shirt designs between school and the next fishing trip. With a little help, a lot of ambition, and zero excuses, Bonehook Outfitters was born.





🙌 Built on Faith, Family, and the Outdoors



What sets Bonehook apart isn’t just the camo hats or performance fishing shirts—it’s the story behind the stitching.


Ryan and Lexi built this brand on the same values they live by:


  • Faith first
  • Family always
  • Outdoor life forever



From duck season to Sunday service, Bonehook is gear made for the people who still believe in hard work, big dreams, and small towns.





🌍 Inspiring the Next Generation



Bonehook Outfitters isn’t just about clothing—it’s about proving that you’re never too young to build something real. Ryan and Lexi are showing other young people that if you’ve got passion, purpose, and a little southern backbone, you can turn anything into a legacy.


So when you wear Bonehook, you’re not just repping the outdoors—you’re supporting a youth-led movement to keep real country culture alive.





đŸ”„ Shop the Story



Ready to wear gear built by kids who live the life?

Check out our collections now—from duck blinds to docksides, we’ve got you covered.

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